Verizon
Preconfigured Cart with Promotion Exploration
Platform
Web
Role
Experience Designer
Duration
May 6 - 8, 2026
Overview
In a rapid 3-day sprint, I designed an accelerated promotional flow (4 lines for $25/line) that routed customers directly from the Verizon homepage into a fully preconfigured cart, bypassing the standard selection funnel.
Platform
Web
Role
Experience Designer
Duration
May 6 - 8, 2026
Overview
In a rapid 3-day sprint, I designed an accelerated promotional flow (4 lines for $25/line) that routed customers directly from the Verizon homepage into a fully preconfigured cart, bypassing the standard selection funnel.
Project requirements
Customers are required to decide if they're opting into Verizon Mobile Protection, but this decision point usually falls before the cart. However, with this experience, the customer will land in the cart, skipping over this step in the typical Buy flow.
Project requirements
Customers are required to decide if they're opting into Verizon Mobile Protection, but this decision point usually falls before the cart. However, with this experience, the customer will land in the cart, skipping over this step in the typical Buy flow.
Key challenges
How do we integrate the Verizon Mobile Protect decision point into the cart, where it currently does not exist?
How do we present a preconfigured cart that allows customers to easily make line-level modifications?
Key challenges
How do we integrate the Verizon Mobile Protect decision point into the cart, where it currently does not exist?
How do we present a preconfigured cart that allows customers to easily make line-level modifications?
Solution
Verizon Mobile Protect
My first step was to meet the business requirement for Verizon Mobile Protect.
My goal was to design a clear decision point for the customer on the cart. To achieve this, I edited the already existing Device Protection tile to add decision CTAs, and I plugged it into the Device Protection section, which already exists in the cart, allowing for low technical lift when developing this solution.
Device Protection included in cart
Preconfigured Promotion Modal
After meeting the Verizon Mobile Protect requirement, I sought out to solve the challenge of allowing customers the ability to edit individual lines within the order.
My solution was to create a modal consisting of accordions that allowed customers to edit each facet of the line, borrowing from a pre-approved design I had made for a previous project.
With this experience, the customer would decide to "Edit" line 1 and would then be presented the modal, where they would see the configured device and plans. In this modal, they would also be presented the decision points for adding perks, opting in for device protection, and bringing a number to Verizon.
Once they have made their selections, they are provided the option to either configure their next line or return to their cart and complete their transaction.
Customer lands on cart and decides to edit line 1, opening the modal. Customer makes selections for Line 1 within the modal before returning to the cart.
System Efficiency & Pattern Reuse
Given the rapid 3-day turnaround, designing a net-new interface for line-level editing was an unnecessary risk. Instead, I utilized a pre-approved accordion modal from a previous project. This strategic reuse provided three key advantages:
Reduced Development Lift: Leveraging existing components (modals and accordions) allowed engineering to plug in new data without having to build and test new interactions from scratch.
Familiar Interaction Patterns: Returning customers already understood the accordion mechanics, reducing the cognitive load of navigating a complex configuration.
Modular Scalability: The accordion structure naturally scales for multi-line orders, keeping dense line-item details organized in digestible, focused chunks.
Solution
Verizon Mobile Protect
My first step was to meet the business requirement for Verizon Mobile Protect.
My goal was to design a clear decision point for the customer on the cart. To achieve this, I edited the already existing Device Protection tile to add decision CTAs, and I plugged it into the Device Protection section, which already exists in the cart, allowing for low technical lift when developing this solution.
Device Protection included in cart
Preconfigured Promotion Modal
After meeting the Verizon Mobile Protect requirement, I sought out to solve the challenge of allowing customers the ability to edit individual lines within the order.
My solution was to create a modal consisting of accordions that allowed customers to edit each facet of the line, borrowing from a pre-approved design I had made for a previous project.
With this experience, the customer would decide to "Edit" line 1 and would then be presented the modal, where they would see the configured device and plans. In this modal, they would also be presented the decision points for adding perks, opting in for device protection, and bringing a number to Verizon.
Once they have made their selections, they are provided the option to either configure their next line or return to their cart and complete their transaction.
Customer lands on cart and decides to edit line 1, opening the modal. Customer makes selections for Line 1 within the modal before returning to the cart.
System Efficiency & Pattern Reuse
Given the rapid 3-day turnaround, designing a net-new interface for line-level editing was an unnecessary risk. Instead, I utilized a pre-approved accordion modal from a previous project. This strategic reuse provided three key advantages:
Reduced Development Lift: Leveraging existing components (modals and accordions) allowed engineering to plug in new data without having to build and test new interactions from scratch.
Familiar Interaction Patterns: Returning customers already understood the accordion mechanics, reducing the cognitive load of navigating a complex configuration.
Modular Scalability: The accordion structure naturally scales for multi-line orders, keeping dense line-item details organized in digestible, focused chunks.
Next steps
Due to leadership and priority changes, my product partner and I were unable to continue pursuing this project. However, if we were able to continue this work, we would have mapped out possible edge case scenarios as well as discussed technical feasibility with our developer partners.
I would have also liked to explore making selections on Line 1 applicable to all lines for an expedited selection process.