Verizon
Preconfigured Cart with Promotion Exploration
Platform
Web
Role
Experience Designer
Duration
May 6 - 8, 2026
Overview
I was tasked with creating an experience for a promotion, where customers would get 4 lines for $25/line for specific devices and plans. The customer would see this offer on the Verizon landing page, and upon selecting this offer, they would be taken to the cart, which would be preconfigured with their devices and plans.
Project Requirements
Customers are required to decide if they're opting into Verizon Mobile Protection, but this decision point usually falls before the cart. However, with this experience, the customer will land in the cart, skipping over this step in the typical Buy flow.
Challenge
How do we present a preconfigured cart that allows customers to easily make line-level modifications?
Solution
Verizon Mobile Protect
My first step was to meet the business requirement for Verizon Mobile Protect.
My goal was to design a clear decision point for the customer on the cart, which did not exist previously. To achieve this, I edited the already existing Device Protection tile to add decision CTAs, and I plugged it into the Device Protection section, which already exists in the cart, allowing for low technical lift when developing this solution.
Preconfigured Promotion Modal
After meeting the Verizon Mobile Protect Requirement, I sought out to solve the challenge of allowing customers the ability to edit individual lines within the order.
My solution was to create a modal consisting of accordions that allowed customers to edit each facet of the line.
With this experience, the customer would decide to "Edit" line 1 and would then be presented the modal, where they would see the configured device and plans. In this modal, they would also be presented the decision points for adding perks, opting in for device protection, and bringing a number to Verizon.
Once they have made their selections, they are provided the option to either configure their next line or return to their cart and complete their transaction.
I decided to move forward with this experience since it allowed the customer to make decisions at the line level in segmented, digestable chunks that guided them through the necessary decision points.
Next steps
Due to leadership and priority changes, my product partner and I were unable to continue pursuing this project. However, if we were able to continue this work, we would have mapped out possible edge case scenarios as well as discussed technical feasibility with our developer partners.