Verizon
Multiline Sweetner
Platform
Web
Role
Experience Designer
Duration
July - December 2025
Handoff
December 2025
Launch
January 2026
Overview
To incentivize customers to add more lines to their accounts, Verizon introduced a new promotional offer: customers received a $200 Verizon Gift Card for every new line added, capped at a maximum of $600 (3 lines). My task was to create a progress tracker that clearly communicated earned rewards and remaining eligibility throughout the buying journey.
The problem
Promotional offers with redemption caps can easily confuse customers if the rules aren't immediately obvious. We needed to create an engaging, gamified experience that motivated users to add more lines, without cluttering the interface or burying the eligibility limits in dense fine print.
Goal
Incentivize customers to maximize their rewards using an engaging progress tracker while reducing cognitive load and maintaining a clean visual style.
Initial progress bar designs
My initial concepts focused on simply displaying how much the customer would receive in Verizon Gift Cards.
Initial iterations of the progress bar
After a feedback session with my design mentor, I introduced line-item visual indicators to make the customer's progress clearer.
Next round of progress bars, focused on communicating number of lines needed for offer redemption.
Business feedback and design advocacy
In a sync with product partners, they expressed hesitation around these visual indicators and requested a more "exciting" interface—specifically suggesting the addition of animated confetti.
Knowing that the confetti would introduce unnecessary visual noise and distract from the core purchasing flow, I advocated for alternative design choices that would excite the customer while remaining brand-adherent and clean:
Color Psychology: I updated the promotional palette from our standard red to positive, rewarding green tones.
Clear Milestones: I integrated explicit checkmark indicators for completed offer checkpoints.
Urgency: I incorporated a bold "Digital Exclusive" banner to drive immediate action.
Following the feedback session, I partnered with a content strategist to craft concise copy explaining the redemption caps. I also refined the UI to create a more vibrant and engaging visual experience.
Iterations without in-progress bar indication of redemption progress with more exciting visual design.
However, the design still felt disjointed; the copy didn't explicitly map the "3-line maximum" to the user's actual progress. Because users tend to bypass text and focus directly on UI components, I knew the progress bar needed to do the heavy lifting. I embedded intuitive, step-by-step indicators directly into the bar. This ensured that, upon first scan, users immediately understood their current progress and remaining eligibility without needing to read the supporting text.
The final iteration.
By demonstrating that visual checkpoints reduced cognitive load better than heavy text or animations, I was able to align stakeholder and design visions for this experience.
The results & key reflections
The final progress bar design was launched in a controlled A/B test deployment to 15% of web traffic.
While the offer was ultimately concluded early due to business-side financial miscalculations regarding customer acquisition margins, I was able to work on constructive stakeholder management—proving that saying "no" to requested features (like confetti) is most successful when paired with well-reasoned, proactive design alternatives.